The first step in the ideation process is to gather information about the problem or challenge that the client is facing. This can involve conducting research, interviews, and surveys to understand the problem and the stakeholders involved deeply. This information is then used to generate various ideas through brainstorming, mind-mapping, and idea-generation workshops.

Once a wide range of ideas has been generated, the consulting firm will evaluate and refine them. This can involve using tools such as SWOT analysis, problem tree analysis, and other methodologies to assess each idea’s feasibility, potential impact, and potential risks. After this process, we present the most promising ideas to the client and work with them to develop a plan of action. The consulting firm’s role is to facilitate the process, helping the client identify the best solution and providing the necessary support to implement it.